Expanding business through design based innovation
Many of the times we find ourselves in a meeting room with a team discussing about the product plans. People discuss about existing features, new features, ways to pull more traffic to the site, upcoming SEO processes etc. Everything to make a product more successful and valuable. How do you measure success or value? Everyone uses different perspectives and merits for measuring these. Marketing team would think of it in terms of total traffic home page is generating, number of likes on social media. Management would think of it in terms of number of registrations, downloads. Anything and everything that…