Quotes

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

Massimo Vignelli

Our children are disconnecting with nature. By the time they are seven years old, most youngsters have been exposed to more than 20,000 advertisements. They can identify 200 corporate logos, but they cannot identify the trees growing in their front yards.

When we stop distracting ourselves, and courageously dive into the heart of any feeling, positive or negative, right or wrong, we rediscover the vast ocean of who we are. Every feeling is made of unspeakable intelligence.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.