The Why and The How of Organizations that Deliver Great Experiences

As companies embrace the need to take user experience seriously, often their first step is to build out a “UX department.” However, the reality is that user experience is a phenomenon that emerges from an entire organization’s activities, not just the efforts of one team. There are (at least) six components that need to be aligned throughout the organisation,

What do you stand for?
Where are you headed?
How do we know when we’re successful?
How do we encourage desired behavior within the team?
How do we operate?
What skills are necessary?