How Google Ventures Uses Design Sprints to Ship Great Products

The brainstorming meeting, as we know it, is broken. Opinions fly around the room and the “solution” chosen can often rely more on power dynamics than the facts. As former Netscape CEO Jim Barksdale once quipped, “If all we have are opinions, let’s go with mine.” Enter the design sprint, an effective means of testing the potential of your next great idea in a five-day, high-stakes challenge.