- There are more mobile internet users than desktop internet users; 52.7% of global internet users access the internet via mobile, and 75.1% of U.S. internet users access the internet via mobile.
- Mobile media time in the U.S. has exceeded desktop, with mobile media time estimated to be 51% while desktop media time is estimated to be 42%.
- While there are more mobile users than desktop users, mobile advertising spend is still slightly lower than desktop advertising spend; mobile advertising spend currently represents 49% of digital advertising spend, compared to desktop at 51%.
- Mobile advertising spend is projected to account for 60.4% of all digital advertising spend by 2016 and 72.2% of all digital advertising spend by 2019.
- In 2015, mobile influenced retail sales to the tune of over $1 trillion.
- Search engines are the starting point for mobile research, with an estimated 48% of mobile internet users starting their search on search engines.
- Consequently, the #1 search engine, Google started to significantly use mobile compatibility as a factor when ranking websites.
- B2C mobile commerce sales in the U.S. is valued at an estimated $83.93 billion.
- 4 out of 5 consumers use a Smartphone to shop.
- 70% of mobile searches result in an online action within an hour of the search being conducted.
- 50% of mobile users will abandon of web page if it takes more than 10 seconds to load, and 60% won’t return to the site.
(via Internet Statistics & Facts (Including Mobile) for 2016 – HostingFacts.com)
Mobile Internet Statistics and Facts 2016
