The Why and The How of Organizations that Deliver Great Experiences
As companies embrace the need to take user experience seriously, often their first step is to build out a “UX department.” However, the reality is that user experience is a phenomenon that emerges from an entire organization’s activities, not just the efforts of one team. There are (at least) six components that need to be aligned throughout the organisation,
- What do you stand for?
- Where are you headed?
- How do we know when we’re successful?
- How do we encourage desired behavior within the team?
- How do we operate?
- What skills are necessary?
