Five simple steps to better typography

Typography, I find, is still a bit of mystery to a lot of designers. The kind of typography I’m talking about is not your typical “What font should I use” typography but rather your “knowing your hanging punctuation from your em-dash” typography. Call me a little bit purist but this bothers me.
So, in an attempt to spread the word here’s the first of five simple steps to better typography. To kick it off, part one is about the Measure.