Good Design is About Process, not Product

thehipperelement:

This is some good shit right here:

“A designer’s process determines the difference between mediocre and great work. Natural talent and training aren’t substitutes for good design habits. The right process can cover many shortcomings of talent and skill — but the opposite is never true. A good process will bring out your best and most unique work. A bad process will leave you with tired, unsurprising clichés.”

The linked article is exactly how I think about design, articulated better than I have ever said it. In my opinion every designer should read this.

Amen.