When it comes to designing for the Web I like to follow a handful of general principles. First, design for the medium, or as Frank Chimero puts it, follow “the grain of the Web”. The Web is fluid – based on screens and devices of varying sizes – and typography on the Web should reflect that. Second, design content-out, which usually means designing around a strong typographical base since the large majority of Web content and UI is text. And last, design with modular scales. Things built on the Web should be fluid and infinitely scalable. Using modular scales in a design compliments that idea and keeps things organized in the face of growing complexity.
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Mathematical Web Typography
