The Anatomy Of A Successful Logo Redesign
The Anatomy Of A Successful Logo Redesign Familiar logos are like overly attentive suitors: They’re so naggingly present that their charms are lost to you–until, one day, they’re gone. Then you realize just how much you took a shine to that Gap, Tropicana, or American Airlines icon. The replacement logos only serve to remind you of what you liked before everything changed. That’s how we usually react when a brand is overhauled–we notice only the “bad” redesigns. But occasionally, a company’s logo undergoes such a subtle transformation that it’s barely noticeable, even though if you were to compare the old…