Invisible animation
Invisible animationThere’s no doubt that animating user interfaces is a rising trend. Risen enough that the emphasis is often put on the animation itself, rather than on improving the user experience through subtle and functional animation. Pasquale D’Silva gave some good advice in his talk at Web Direction South in 2013, including: Good animation is invisible. You shouldn’t notice that you’re looking at animation. It’s great advice that we — the team behind Campaign Monitor’s email builder — have been trying to apply with a few principles in mind: animation must improve the usability, feel natural and subtle, and give feedback to the user.…