When we stop distracting ourselves, and courageously dive into the heart of any feeling, positive or negative, right or wrong, we rediscover the vast ocean of who we are. Every feeling is made of unspeakable intelligence.
Unfortunately, too many companies build their products betting users will do what they make them do instead of letting them do what they want to do. Companies fail to change user behaviours because they do not make their service enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.
